Season 1 · 7
CEO & Co-Founder, Happi Co · Consumer Brand Innovator
“The Man Behind the Ice Cream Everyone's Talking About. What they don't show you is the decade of brand-building before Dr. Bombay ever hit a shelf.”
The Story
By 2025 he was a Harvard Business School case study, his ice cream was in Walmart and Albertsons nationwide, and Snoop Dogg was his partner. What that skips is the decade before it — a Wisconsin grad learning brand strategy on a retail floor, with one earlier snack venture behind him before Happi Co. ever took off. He sat down with Trixy Castro to finally tell it.
01
A Wisconsin business degree and years in retail marketing taught him how products actually sell — then he built Happi Co. to launch brands that live by that lesson.
02
Teaming with Snoop Dogg and Cordell Broadus on Dr. Bombay Ice Cream took the brand from concept to Walmart and Albertsons shelves nationwide.
03
His approach to brand-building landed him in a Harvard Business School case study — built on the belief that modern consumers buy into authenticity, not marketing copy.
Dropping August 3, 2026
The Man Behind the Ice Cream Everyone's Talking About
The conversation with Trixy Castro. No filters. No PR spin. Available August 3, 2026.
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