Season 1 · Now Streaming
Real Founders.
Real Stakes.
Real Stories.
The Success Unlocked docu-series. Hosted by Trixy Castro. Season 1, now streaming.
Get the free Season Workbook
Season 1
Learn from founders still building it.
Jimmy May
After the Mission
Dominique Wilkins
The Human Highlight Film
Flora Amiri
From the Court to the Counter
Mickey Segal
The Operator Behind the Names
Vera Quinn
What Sales Really Teaches
Kristin Oja
The Doctor Who Changed the Model
Freddy Money
Obsession Over Perfection
Adam Dorfman
Handcrafted Comeback
Michael Harris
From the Streets to the Suite
Tony Conway
A Legacy of Legends
Matt Potter
Surrender as Strategy
Jimmy May
After the Mission
Dominique Wilkins
The Human Highlight Film
Flora Amiri
From the Court to the Counter
Mickey Segal
The Operator Behind the Names
Vera Quinn
What Sales Really Teaches
Kristin Oja
The Doctor Who Changed the Model
Freddy Money
Obsession Over Perfection
Adam Dorfman
Handcrafted Comeback
Michael Harris
From the Streets to the Suite
Tony Conway
A Legacy of Legends
Matt Potter
Surrender as Strategy
Everything You Need
Built for every stage
of your journey
Expert Coaching
Personalized guidance from proven founders who've built and scaled — not theorists.
Learning Paths
Structured courses designed for every stage of your founder journey, from zero to exit.
Live Events
Connect with founders who understand the grind — real relationships, not noise.
Community
Connect with founders who understand the grind — real relationships, not noise.
Gamification
Earn XP, climb leaderboards, unlock achievements. Growth should feel like winning.
Analytics
Track your growth metrics with real data. Know exactly where you stand and where to push.
Your Host
“The conversations that changed my life happened in private rooms. Every founder has a season they don't talk about. This is where those stories get told.”
First-generation Latina founder. She built two companies from a phone and a desk — selling both to Fortune 500 firms within nine months of each other. Over $20B in real estate transactions facilitated. Success Unlocked is the room she built for the founders who came after her.
Trixy Castro
Founder · Host, Success Unlocked
Trixy Castro
Founder · Host, Success Unlocked
The Vault
From the founders in the room.
Free to watch.
Real conversations with founders navigating the seasons that matter. No PR script, no highlight reel.
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Invest With Roots investors get exclusive access to Success Unlocked at a rate reserved for their community — because building wealth and building the right room go together.
Simple Process
How it works
Sign Up
Create your account in seconds. Complete the founder assessment to personalize your experience from day one.
Choose Your Path
Browse curated learning paths, find your coaching match, and join the community groups that match your stage.
Start Growing
Attend live events, track progress, earn achievements, and build the business you actually want.
Transparent Pricing
Invest in your growth
No hidden fees. No gotchas. Cancel anytime.
Discovery
Start free with the founder essentials.
- Season Assessment
- The Vault (founder stories)
- Community preview
Core
Full community access and all SU Core content.
- Everything in Discovery
- Full community access
- All SU Core learning paths
- Live events
- Direct messaging
- Goal tracking & journal
Pro
Premium access plus coaching and advanced features.
- Everything in Core
- All coach learning paths
- AI assistant
- Priority event access
- Exclusive cohorts
- 1-on-1 coaching credits
- Private groups
Ready to find your season?
Whether you're building a company or just ready to grow — this room was built for you. The door is open.
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